MO Studio did a phenomenal job working with our startup teams. Their energy and creativity were infectious and all participants—ranging from undergraduate students and young professionals to physicians and executives—loved the experience. The content they provided will be invaluable for helping them along their entrepreneurial journeys!

Hayley Young, UCI Applied Innovation, New Ventures Program Coordinator


University of California Irvine (UCI) Applied Innovation manages a Wayfinder Incubator program that accelerates venture development for promising UCI-affiliated startups. While it provides teams with space, strategic guidance, and support resources, there was a gap in training on rapid creative problem-solving processes and human-centered design methodologies specific to entrepreneurial needs.

Design Challenge

How might we address a gap in entrepreneurship training by developing and teaching an immersive experience in human-centered design for startups? How might we develop practical tools to rapidly gain customer insight, ideate, prototype, and develop winning ideas?


  • Designed and facilitated a design thinking workshop for 20 entrepreneurs
  • Led participants through a curriculum covering all aspects of the design thinking process, tools, and activities to build confidence in human-centered design
  • Facilitated breakout teams with a hands-on exercise of re-imagining common everyday items – a wallet and lunchbox – by rapidly brainstorming ideas, prototyping concepts, and testing prototypes with users
  • Click here to view an article that documents the workshop and its impact by UCI Applied Innovation “Currents”