Defining Opportunities in an Emerging Market Case Study How might we own integration within the emerging fragmented Smart Home ecosystem? Our customer is an invisible powerhouse that connects people, places and experiences in an increasingly digital world. Eager to...
Developing Digital Product Concepts to Capture New Customer Segments Case Study How might one of the most conservative companies in the world develop a new entertainment product that speaks authentically to young, cord cutting hip-hop fans? Our customer is huge....
Validating Industrial IoT Value Propositions and Digital Prototypes Evaluating a products value proposition by understanding ‘boots on the ground’ needs Case Study How might we validate technology across a complex, international stakeholder ecosystem? Our customer has...
Improving the User Experience for Congestive Heart Failure Patients and their Families Case Study How might we design a holistic patient-centered toolkit to support adherence and recovery for newly diagnosed patients with congestive heart failure? Millions of patients...
Building User Centered Design Capabilities in Agile Teams Case Study How might R&D Agile engineering teams better empathize with customers during their product development process?Our customer is the R&D subsidiary for a tech giant chartered to accelerate the...
